A Master Plan Study involving a week-long review in Las Vegas Analyzing the Hotel Infrastructure; Identifying the Strengths, Weaknesses, Opportunities and Threats (SWOT) of the Hotels current standing and comparing the Competitive Sets in Rooms, Meeting Space, Restaurants, Fitness & Recreation, and Gaming Floors, Ultimately leading to a $1.2 Billion Cost Study and Report on Construction Costs, used to determine the viability of an Acquisition and Reflagging of the Bally's into a combination JW Marriott and Ritz Carlton Hotel.